Why Authors Should Podcast To technophobes, the idea of creating a podcast can be overwhelming. In truth, it’s simple - and vital. A podcast is creating audio and distributing it via an automated feed that people can subscribe to. The possibilities are endless - you can podcast your own novel, create a series of interviews, or host a talkshow. This is why you should be doing it:

1.          Promote Your Work!

Podcasting is a simple and incredibly effective way of getting your work out there in public. Listeners may fall in love with your work and you’ll be able to connect with other authors who create podcasts too.

2.          Find Your Tribe

When you walk down the street, or are on public transport, how many people do you see with headphones in their ears? They're everywhere. Audio is such a powerful format, because the public is constantly consuming it. People love to take in information, stories and entertainment through this format. And anyone can do it, from anywhere. No matter what stage you're at in your career, you can be creating podcasts to build your audience.

3.          Build Your Platform

We live in a new world. The idea of a platform is a simple one. You have crafted the next great prize-winning novel, but you need an audience to sell it to. That’s what your ‘platform’ is - and podcasting is a vital new way of building your platform. Also, it’s free. There’s no reason not to be doing this! There are more and more examples of authors getting book deals as a direct result of their podcasting efforts. Don’t get left behind.

4.          Improve Your Work & Public Speaking skills

You’ll quickly begin to see the value of reading your work aloud if you begin to podcast your books. Once you’ve got over the sound of your own voice, you’ll begin to see space for improvement in your writing - from pace and tension to awkward dialogue. The value you’ll get out of just creating the podcast (let alone putting it out in to the world) will be immeasurable.